Top 3 Marketing Tools for Acupuncturists

Commitment and focus to your passion in acupuncture is important when it comes to making your practice a success. But some practitioners fail to understand that marketing is likewise just as important. It is challenging how to build and maintain a thriving acupuncture practice.

Most acupuncturists excel with their practice but the problem is they were never taught the right ways to market their acupuncture practice. Basically, you have to get that exposure for your practice and it is essential that you have the right approach and systems in place for you to be able to fully leverage your time and ensure that your current clients and potential customers get the best of what you can offer with your acupuncture practice.

But sometimes, your marketing approach isn’t exactly what you had expected. You have invested generous amount for your advertising and marketing campaigns only to find out that your efforts were fruitless because there was little or no return of advertising investment. And you’re back to step one which is a bit difficult now because your perception in marketing doesn’t actually work for this kind of business venture and career.

Here are three of the most common tools to get that niche in the world of marketing for potential clients for your acupuncture clinics:

1. The contents of your advertising or marketing campaigns is very important because marketing is not just an art, it is a science. Being creative is an incentive with regards to creating brochures, business cards, websites, and all the other marketing tools. But you have to understand that people doesn’t care about you or your practice per se; they care about what you can do to help them. That’s what you are there for anyway.

2. Getting your client’s testimonials is a must for marketing your acupuncture practice. This is one tool in marketing approaches that will make you credible with potential clients and retaining your current patients. A video or written testimonial is very powerful because this is another person talking about your services and practices thus making it more convincing.

3. Referral is another sure way to get customers into your doorstep. This just means that your potential client has already been sold on you and your practice. This is somewhat similar to testimonials in the sense that a third party is speaking of your credibility on your behalf.

You have to remember that marketing; may it be online or the conventional way, is very important to any business especially with acupuncture practice. Improve on your marketing tools and approaches. Potential clients can double their numbers and retention of your current patients will be high.

Top 3 Marketing Tools for Acupuncturists

Commitment and focus to your passion in acupuncture is important when it comes to making your practice a success. But some practitioners fail to understand that marketing is likewise just as important. It is challenging how to build and maintain a thriving acupuncture practice.

Most acupuncturists excel with their practice but the problem is they were never taught the right ways to market their acupuncture practice. Basically, you have to get that exposure for your practice and it is essential that you have the right approach and systems in place for you to be able to fully leverage your time and ensure that your current clients and potential customers get the best of what you can offer with your acupuncture practice.

But sometimes, your marketing approach isn’t exactly what you had expected. You have invested generous amount for your advertising and marketing campaigns only to find out that your efforts were fruitless because there was little or no return of advertising investment. And you’re back to step one which is a bit difficult now because your perception in marketing doesn’t actually work for this kind of business venture and career.

Here are three of the most common tools to get that niche in the world of marketing for potential clients for your acupuncture clinics:

1. The contents of your advertising or marketing campaigns is very important because marketing is not just an art, it is a science. Being creative is an incentive with regards to creating brochures, business cards, websites, and all the other marketing tools. But you have to understand that people doesn’t care about you or your practice per se; they care about what you can do to help them. That’s what you are there for anyway.

2. Getting your client’s testimonials is a must for marketing your acupuncture practice. This is one tool in marketing approaches that will make you credible with potential clients and retaining your current patients. A video or written testimonial is very powerful because this is another person talking about your services and practices thus making it more convincing.

3. Referral is another sure way to get customers into your doorstep. This just means that your potential client has already been sold on you and your practice. This is somewhat similar to testimonials in the sense that a third party is speaking of your credibility on your behalf.

You have to remember that marketing; may it be online or the conventional way, is very important to any business especially with acupuncture practice. Improve on your marketing tools and approaches. Potential clients can double their numbers and retention of your current patients will be high.

Acupuncture Marketing Ideas

Dear Forward-Thinking Acupuncturist, if your struggling to keep your doors open or if your just looking to drive more traffic to your website then this letter will be one of the most important messages you will ever read.

I hate seeing healers like yourself who actually care about their patients, struggle just to stay in business. Chances are that you didn’t go into acupuncture and spend 3 or 4 years learning the best and most effective ways to heal someone just so you could treat people in your 1 bedroom apartment.

Even if you have your own clinic… the ideas I’ll be revealing to you here will, if put into action, will be extremely effective in getting you more business.

  • BIG Idea #1: Don’t worry about making your website pretty — make it effective by adding some sort of e-mail capturing service such as Aweber.com
  • BIG Idea #2: Start a e-mail newsletter that’s packed with great, free information that your subscribers will benefit from
  • BIG Idea #3: Write weekly e-mail newsletters to the prospects who opt-in for your newsletter.
  • BIG Idea #4: After the opt-in to your e-mail newsletter send them a free report. So write something like “how to choose the best acupuncturist in Miami, Florida”.
  • BIG Idea #5: Don’t be scared to send them offers for your acupuncture service, just make sure your e-mails are not ALL about selling or else you will lose subscribers and have no one to market to.

Remember, your acupuncture website is not about how you want it to look or about how pretty you want it to be. It’s about getting prospect to do business with you instead of your local competition.

Acupuncture Marketing – Top Acupuncture Marketing Tips to Beat the Recession – Getting Referrals

With all the financial doom and gloom out there it’s easy to get worried about the impact of the recession on your acupuncture practice. This series of articles covers some of the best acupuncture marketing strategies to beat the recession and ensure a constant stream of clients coming into your clinic.

I have personally used these techniques to ensure my own acupuncture clinic has stayed thriving. I have also taught many others how to do the same. The strategies work whether you are just starting out in practice or if you are well established. Not only are they easy to implement but once set up many of them run themselves, drawing in a constant stream of new clients, leaving you free to get on with doing what you love – helping people feel well.

This article tells you specifically how to get more referrals.

Every acupuncturist knows that referrals are one of the best sources of new clients for your practice. But how can you encourage your existing clients to recommend you to their friends? The best way is to set up a referral system. You can set up a referral system so that every time one of your clients refers someone to you, they get a discount on their next treatment.

You can easily do this by sending out a letter or email to all your clients thanking them referring their friends to you. Explain to them that from now on every time they refer someone to you they will receive 40% (or whatever percentage you choose) off their next treatment. Set it up so that they receive the discount once their friend has attended the first session.

You can also make discount vouchers for your clients to give to their friends. This way both the person referring and the person being referred can receive a discount when a referral is made. Using both of these incentives together will massively increase your referrals. We implemented this strategy at an acupuncture clinic in London and the number of referrals tripled from one month to the next.