Top 3 Marketing Tools for Acupuncturists

Commitment and focus to your passion in acupuncture is important when it comes to making your practice a success. But some practitioners fail to understand that marketing is likewise just as important. It is challenging how to build and maintain a thriving acupuncture practice.

Most acupuncturists excel with their practice but the problem is they were never taught the right ways to market their acupuncture practice. Basically, you have to get that exposure for your practice and it is essential that you have the right approach and systems in place for you to be able to fully leverage your time and ensure that your current clients and potential customers get the best of what you can offer with your acupuncture practice.

But sometimes, your marketing approach isn’t exactly what you had expected. You have invested generous amount for your advertising and marketing campaigns only to find out that your efforts were fruitless because there was little or no return of advertising investment. And you’re back to step one which is a bit difficult now because your perception in marketing doesn’t actually work for this kind of business venture and career.

Here are three of the most common tools to get that niche in the world of marketing for potential clients for your acupuncture clinics:

1. The contents of your advertising or marketing campaigns is very important because marketing is not just an art, it is a science. Being creative is an incentive with regards to creating brochures, business cards, websites, and all the other marketing tools. But you have to understand that people doesn’t care about you or your practice per se; they care about what you can do to help them. That’s what you are there for anyway.

2. Getting your client’s testimonials is a must for marketing your acupuncture practice. This is one tool in marketing approaches that will make you credible with potential clients and retaining your current patients. A video or written testimonial is very powerful because this is another person talking about your services and practices thus making it more convincing.

3. Referral is another sure way to get customers into your doorstep. This just means that your potential client has already been sold on you and your practice. This is somewhat similar to testimonials in the sense that a third party is speaking of your credibility on your behalf.

You have to remember that marketing; may it be online or the conventional way, is very important to any business especially with acupuncture practice. Improve on your marketing tools and approaches. Potential clients can double their numbers and retention of your current patients will be high.

Top 3 Marketing Tools for Acupuncturists

Commitment and focus to your passion in acupuncture is important when it comes to making your practice a success. But some practitioners fail to understand that marketing is likewise just as important. It is challenging how to build and maintain a thriving acupuncture practice.

Most acupuncturists excel with their practice but the problem is they were never taught the right ways to market their acupuncture practice. Basically, you have to get that exposure for your practice and it is essential that you have the right approach and systems in place for you to be able to fully leverage your time and ensure that your current clients and potential customers get the best of what you can offer with your acupuncture practice.

But sometimes, your marketing approach isn’t exactly what you had expected. You have invested generous amount for your advertising and marketing campaigns only to find out that your efforts were fruitless because there was little or no return of advertising investment. And you’re back to step one which is a bit difficult now because your perception in marketing doesn’t actually work for this kind of business venture and career.

Here are three of the most common tools to get that niche in the world of marketing for potential clients for your acupuncture clinics:

1. The contents of your advertising or marketing campaigns is very important because marketing is not just an art, it is a science. Being creative is an incentive with regards to creating brochures, business cards, websites, and all the other marketing tools. But you have to understand that people doesn’t care about you or your practice per se; they care about what you can do to help them. That’s what you are there for anyway.

2. Getting your client’s testimonials is a must for marketing your acupuncture practice. This is one tool in marketing approaches that will make you credible with potential clients and retaining your current patients. A video or written testimonial is very powerful because this is another person talking about your services and practices thus making it more convincing.

3. Referral is another sure way to get customers into your doorstep. This just means that your potential client has already been sold on you and your practice. This is somewhat similar to testimonials in the sense that a third party is speaking of your credibility on your behalf.

You have to remember that marketing; may it be online or the conventional way, is very important to any business especially with acupuncture practice. Improve on your marketing tools and approaches. Potential clients can double their numbers and retention of your current patients will be high.

Acupuncture Marketing – Top Acupuncture Marketing Tips to Beat the Recession – Getting Referrals

With all the financial doom and gloom out there it’s easy to get worried about the impact of the recession on your acupuncture practice. This series of articles covers some of the best acupuncture marketing strategies to beat the recession and ensure a constant stream of clients coming into your clinic.

I have personally used these techniques to ensure my own acupuncture clinic has stayed thriving. I have also taught many others how to do the same. The strategies work whether you are just starting out in practice or if you are well established. Not only are they easy to implement but once set up many of them run themselves, drawing in a constant stream of new clients, leaving you free to get on with doing what you love – helping people feel well.

This article tells you specifically how to get more referrals.

Every acupuncturist knows that referrals are one of the best sources of new clients for your practice. But how can you encourage your existing clients to recommend you to their friends? The best way is to set up a referral system. You can set up a referral system so that every time one of your clients refers someone to you, they get a discount on their next treatment.

You can easily do this by sending out a letter or email to all your clients thanking them referring their friends to you. Explain to them that from now on every time they refer someone to you they will receive 40% (or whatever percentage you choose) off their next treatment. Set it up so that they receive the discount once their friend has attended the first session.

You can also make discount vouchers for your clients to give to their friends. This way both the person referring and the person being referred can receive a discount when a referral is made. Using both of these incentives together will massively increase your referrals. We implemented this strategy at an acupuncture clinic in London and the number of referrals tripled from one month to the next.

Medical Billing Services: Top 2 Reasons You're Not Getting Reimbursed for Code 97810

If you are an acupuncturist, you are already familiar with code 97810. The CPT-4 procedure code 97810 is a general acupuncture treatment code. This includes 15 minutes of verified time with the patient while performing treatment. Verified time means that the time increments are documented in the patient's chart for the correct date of service. 97811 is used for each additional 15 minutes spent administering treatment. This does not include the time the patient spends laying idle on the table. For instance, if a front treatment is done without any other services, then 97810 should be billed. However, if the patient receives front and back treatment, 97810 and 97811 should be used.

Now, that we explained what procedure codes 97810 and 97811 mean, we can begin to discuss the top 2 reasons why you are not getting reimbursed from Insurance companies.

Claim sent to Medicare or Medicaid

Neither Medicare nor Medicaid will reimburse for acupuncture claims. Medicare and Medicaid are excellent insurance programs for the young, poor, sick and old; However the insurance plans do not cover everything. Medicare determines medical necessity when they receive the claim. However, Medicare does not consider acupuncture, holistic medicine, alternative therapies and homeopathy to ever be medically necessary procedures. Therefore, acupuncture claims will not be paid. If your Medicare or Medicaid insurance plan does not cover acupuncture, you will be responsible for paying the full bill if you receive these services. Many acupuncturists willingly discount their prices for non-insurance patients.

Medicare also offers supplemental plans, which allows someone to gain coverage where there once was none. Medicare advantage plans may offer acupuncture, and alternative therapies. Even though, Medicare advantage plans cover acupuncture, the service will only be payable if it is determined to be medically necessary, and if the services is performed by a licensed healthcare professional who participates in Medicare. To find out if your Medicare patients have acupuncture insurance, perform Benefits Verification. An experienced and competent medical biller should know whether a claim will be paid or not before it's transmitted to the insurance company. A thorough and documented Benefits Verification will give you the insight you need to make that determination, each and every time.

Wrong Procedure Code

There are four codes that are greatly used by acupuncturist. We have already discussed two of those codes, 97810 and 97811. However, there are two more additional codes, which is 97813 and 97814. 97813 is used when the acupuncturist uses electrical stimulation on one or more needles. Remember, this is only for the initial 15 minutes spent performing the procedure. 97814 is used for each additional 15 minutes spent using electrical stimulation on one or more needles. Oftentimes, licensed acupuncturists simply code the procedures incorrectly. That is why keeping good records is a must for acupuncturist. For instance, if a provider performs general acupuncture, and then performs acupuncture with electrical stimulation, how would you bill that visit? Many providers believe the correct way to code this visit is with 97810 and 97813. However, 97810 and 97813 is used for the initial 15 minutes. Therefore, a determination must be made about what procedure was performed first. Since, general acupuncture was performed first, we will bill 97810 for the first procedure, and 97814 for an additional 15 minutes of acupuncture with electrical stimulation. This is the correct way to bill this scenario.

Acupuncture insurance billing can be tricky for many medical billing services and in-house staff. Physicians can have over 50% of their claims denied, simply because they have not learned how to properly code procedures. However, with thorough research about acupuncture coding and how to properly use them, experienced medical billing services can help you to expect consistent reimbursement from insurance companies.